Fresh Beer and Fresh Fish.

Here is a nice reminder from Costa Rica that momentum toward better drink is inextricably linked to the momentum toward better food. Some countries move faster than others, that's all.

First, a bit about Product C: It's a distributor of fresh seafood, which in itself is a remarkable thing in Costa Rica. You might be surprised to learn how hard it can be to find fresh, local seafood here... For example: I bought some squid the other day. The supermarket gave me two choices: frozen stuff from Costa Rica or fresh stuff from Chile, of all places. The latter cost literally six times as much. Welcome to the oddities of food distribution.

So: The story goes that chef Demian Geneau founded Product C because it was otherwise impossible to source fresh Costa Rican seafood. So he up and did it himself. The company took off and has launched a couple of outlets where you can buy the stuff to take home or, better yet, sit down with a glass of wine or beer and have them cook it up for you--an option I highly recommend based on our visit to the one in Santa Ana.

Here's the news for us thirsty types: As Brandon Nappy reports, the Product C in Santa Ana has added draft beers from Costa Rica's Craft Brewing. And it's easy to imagine how well that crisp blonde Libertas would go with some pargo entero done right.