Tomorrow we have a press event to launch the book at Cantillon. Having a press event is an awkward thing when you think of yourself as a journalist. So is writing up a press release, reading it, and thinking, "Does this suck? Would I immediately shit-can this if I still worked for the wire? Probably." However, it does win cool points for being in three languages.
(An important part of journalism is shit-canning at least 95% of the press releases you get. This was back when people still used fax machines... Don't worry. The shit-can was really a recycling bin. That was way too much paper to just throw away.)
I've been told not to expect many journalists to actually show up, and that the "press event" is a glorified excuse to send out a bunch of press releases. Hrumph, as if I didn't already know. Anyway, that's just more beer for us. It's only a cute little guidebook after all, right?
Not that it doesn't have a story to tell.
Tuesday, June 16, 2009
We Called it 'Editing'
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My copy arrived yesterday, Joe. It looks great, although I found the flesh version of the guidebook is more interactive. That being you of course. Still, now I feel equipped to venture through the warrens of Brussels alone :D
ReplyDeleteCareful. Don't let my wife find out about the interactive flesh I shared with you.
ReplyDeleteEhh, yes, I can see how that might give the wrong impression :D
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